A new era is beginning in efforts to improve children's safety on social media. The regulation published in Türkiye's Official Gazette on October 10, 2026, introduces new obligations for social media platforms regarding age verification, the protection of children, and the processing of personal data.
As part of our collaboration with Liberty Signa, which began in November 2025, we carried out a performance marketing strategy focused on strengthening the brand’s visibility and search demand in the Russian market. According to Yandex Wordstat data, searches for Fethiye from Russia increased by 17% year on year during June–August 2026, while searches combining Liberty Signa and Fethiye rose by 31%. This meant that search interest in the brand grew faster than the overall increase in destination demand.
AI platforms are rapidly changing the way people access information, evaluate options, and make decisions. This shift is also reshaping the dynamics of digital marketing. As ChatGPT opens up to advertising and Türkiye joins the beta rollout, a new space for brand communication and visibility is beginning to emerge.
NG Phaselis Bay’s long-standing digital partnership with premium performance marketing and branding agency IQUEEM stood out with strong growth in booking engine performance during the 2026 summer season. Between June and August 2026, price and availability searches on NG Phaselis Bay’s booking engine increased by 53.7% compared to the same period last year. During the same period, the total number of searched room nights increased by 67.3%, from 211 to 353.
The digital growth initiatives carried out by IC Hotels Airport in collaboration with IQUEEM, a premium performance marketing and branding agency, delivered strong results in direct bookings during the 2026 summer season. Total reservations increased by an impressive 123% in July and August. Bookings completed through the hotel’s own website rose by 46%, while room nights sold increased by 66%. At the same time, the cancellation rate declined from 14% to 5%.
The digital growth initiatives carried out by premium performance marketing and branding agency IQUEEM for Calista Luxury Resort delivered a strong impact on direct reservations in June. The hotel's interactive website sessions tripled compared to the same month last year, while the number of completed online reservations more than doubled.
Tripadvisor has announced the results of its Travelers’ Choice 2026 and Best of the Best 2026 awards, recognizing only the top-performing businesses among millions worldwide. Among the 10 hotels from Türkiye that secured positions on the global and European rankings, the achievements of the brands whose Online Reputation Management is handled by IQUEEM stood out prominently.
Are you truly getting traffic from Russia, or just assuming you are? In recent months, we’ve been observing a similar pattern across many hotels and tourism brands actively advertising in the Russian market
The Geofencing project implemented for Regnum The Crown during ITB Berlin 2026 demonstrated how premium target audiences can be reached directly through location-based advertising technologies. Developed by IQUEEM, the project highlighted a next-generation media buying approach that transforms real-world consumer behavior into digital performance data.
Turquality, one of the most significant programs supporting Türkiye’s branding vision on a global scale, offers a comprehensive framework aimed at enabling brands to achieve sustainable growth in international markets. In this journey, strategy, discipline, and the right partnerships have never been more critical.
IQUEEM Digital Marketing Agency has officially earned the Campaign Manager 360 (CM360) certification—one of the most advanced ad management and measurement credentials within the Google Marketing Platform ecosystem—placing it among a select group of agencies globally.
Achieving sustainable success in the digital realm requires more than conventional advertising. It demands a deep understanding of user behavior, intent, and the full path to conversion.
Bringing creativity not only to projects but to every environment he’s part of, our Creative Director Cem Burak Çimrin is now a member of the Board of the Akdeniz Advertising Association.
Strengthening Our Presence in the European Market
We are delighted
to officially announce the opening of our new office in Munich, Germany
— a dynamic and strategically positioned city at the heart of Europe —
as part of IQUEEM’s continued expansion across international markets.
As digital marketing advances, simply holding a basic Google Partner badge no longer sets agencies apart—especially in sophisticated areas like programmatic advertising. For brands aiming to drive measurable performance and sustainable growth, the true differentiator lies in partnering with a certified Google Marketing Platform (GMP) Partner.
At this important event, where the company’s strategic roadmap was thoroughly examined, we explored the transformative impact of artificial intelligence on both business and marketing.
IQUEEM, a distinguished performance marketing agency for premium brands in the tourism sector, has been honoured with the exclusive "Gold Partner" award for the Mediterranean region at the Yandex Ads Gala 2024, standing out among 80 agencies from 26 countries.
The first step to starting your preparations for the new season is to review the report card of the season you have left behind.
The most popular question at the end of the season 😊 The second most popular question is usually how much sales are made from advertisements.
While fraud continues through Google addresses; we still encounter companies that have not yet edited their Google Business Profile or verified their address.
Among the Google Partner programs, the most prestigious program is the Google Premier Partner level. Each calendar year, participant companies that perform in the top 3% in their country are accepted.
When we look at the trends of the pandemic year 2020 with Google Trends, the three trending searches that appear are Coronavirus, How to Get a HES Code?
Programmatic advertising is an effective method in digital advertising that minimizes the risk of errors while providing operational efficiency. In Turkey, 79% of digital advertisements are made through programmatic advertising.
Keep up with the dynamic nature of the tourism sector; leave behind conventional strategies and achieve success with innovative strategies.
What are the equivalents of terms in the digital world? How should you act in important situations? You will find answers to many questions under this article.
