Meta’s “Location Fees,” set to take effect as of July 1, are being considered the beginning of a new era in digital advertising investments. These additional fees, applied according to the country where the ad is shown, may directly impact budget planning, especially for hotels and tourism businesses seeking visibility across different markets.
The next-generation Geofencing project implemented by IQUEEM demonstrates how real-world consumer behavior can be transformed into digital targeting strategies. The project, carried out by the agency for three different premium brands during ITB Berlin, revealed that location-based advertising technologies deliver strong performance in reaching high-value target audiences directly.
IQUEEM, an Antalya-based digital marketing agency, supports hotels aiming to apply for Turquality—the first and only government-backed branding program designed to strengthen companies with brand potential on a global scale. By providing expertise in advertising reporting and digital marketing, IQUEEM offers solutions that simplify the application process for businesses seeking to join the program.
Berkun Meral, founder of the digital marketing agency IQUEEM, explained the implications of the regulation titled “Communiqué on the Implementation of Sanctions Regarding the Online Promotion, Marketing, and Sale of Unlicensed Accommodation Businesses and Residential Properties Offered for Short-Term Rental Without a Permit Certificate” in a statement to Tourism Today.
As the digital agency of premium brands, IQUEEM has taken a major step into the European market with its new office in Munich, Germany. While providing localized solutions for brands across Europe, they also offer strategic support to Turkey-based businesses aiming to expand into global markets.
The digital advertising landscape is evolving rapidly, with machine learning at the forefront of this transformation. Traditional, static campaigns no longer suffice in an era where data-driven strategies define success. Selectum Hotels & Resorts, in collaboration with performance marketing agency IQUEEM, is leveraging machine learning to revolutionise audience engagement and advertising effectiveness.
The advertising industry is rewriting the rules of the game with machine learning. Many brands can now approach each consumer with simultaneous and continuously updated campaigns, as opposed to traditional static campaigns.
According to Bain & Company, the market size for luxury goods reached 1.5 trillion euros in 2023, growing by more than 10%.
The digital and performance marketing agency IQUEEM, which provides services tailored for the tourism sector, was awarded the 'Silver Partner' title in the "Remarketing" category by Yandex Ads Agency 2023.
With the holiday season underway, there has been an increase in fraudulent activities by cybercriminals taking advantage of the high demand and frequent rejections at visa application centers.
According to Reportlinker, total advertising spending worldwide is expected to reach around $1 trillion by the end of 2023, with internet advertising activities gaining momentum as well.
Internet users are again facing issues with fake websites and ads. Berkun Meral, founder of IQUEEM, a Google partner in Turkey, warned consumers about scams targeting those renting or purchasing services online...
What is a Google Partner, and how can one become one? The Google Partners program is one of the most comprehensive partnership programs among platforms. We explain Google Partners programs and details.
Programmatic advertising is an effective method that minimizes the risk of errors in digital advertising while ensuring operational efficiency. In Turkey, 79% of digital advertising is done through programmatic advertising. Berkun Meral, founder of IQUEEM, explains programmatic advertising in 5 points.
When it comes to digital statistics, the first global report that comes to mind is We Are Social. Ahead of the Q4 2022 report, it included trends and predictions for 2023 that will shape marketing activities and the digital world.
Since 2008, IQUEEM has been providing digital marketing services primarily for the tourism sector. Thanks to its successful work, it was awarded the title of Premier Partner by Google.
