Concorde Hotels & Resorts’ Digital Transformation Journey in Cyprus: From Awareness to Sales

Achieving sustainable success in the digital realm requires more than conventional advertising. It demands a deep understanding of user behavior, intent, and the full path to conversion. Guided by this perspective, we designed a comprehensive digital transformation strategy for Concorde Hotels & Resorts Cyprus—moving from brand awareness through to measurable sales results.

A Tailored Funnel Beyond Traditional Approaches


Our foremost goal was to build a bespoke conversion funnel specifically for Concorde Hotels. Rather than relying on standard campaign tactics, we developed a strategy that not only strengthened brand recognition but also guided audiences through a journey—from awareness to engagement, to pre-sales interaction, and ultimately to bookings.

What We Delivered at IQUEEM

To ensure meaningful outcomes, we employed an integrated, data-driven marketing approach:

• Implemented WhatsApp and call-initiated goals on Google and Meta platforms
• Executed AI-driven optimizations across programmatic advertising channels
• Analysed on-site user behaviour in detail using Microsoft Clarity
• Built tailored remarketing segments to nurture pre-sales engagement

And the Impact?

Our conversion-centric strategy quickly yielded significant results:

• 180% increase in WhatsApp inquiries
• 22% rise in call initiations
• 64% growth in total calls and a 107% increase in bookings via phone
• 152% uplift in goal completions per session
• 46% increase in overall revenue

A Future-Facing Strategy Backed by Insight

These achievements were not simply driven by historical data. By decoding user intent and anticipating future behaviours, we were able to optimise performance with precision. Because in digital marketing, success isn’t just about visible metrics—it's about the unseen insights that guide strategy forward.

Our partnership with Concorde Hotels & Resorts in Cyprus stands as more than a successful campaign; it represents a benchmark for scalable digital growth and data-led communication excellence.