Regnum The Crown’s Next-Generation Digital Move: Precision Targeting with Geofencing at ITB Berlin 2026

As digital marketing technologies continue to evolve rapidly in the luxury hospitality industry, the Geofencing project developed for Regnum The Crown demonstrated how real-world consumer movements can be transformed into digital targeting strategies.

As part of the project developed by Premium Digital Performance Marketing Agency IQUEEM, a location-based digital mapping of ITB Berlin 2026 — one of the world’s largest tourism trade fairs — was created.

During the campaign process, premium travel professionals, tourism investors, high-end agencies, and high-budget travel decision-makers physically present within the exhibition area were segmented using anonymous data technologies.

The resulting audience was then targeted through multilingual and personalized advertising campaigns managed simultaneously across Germany, Türkiye, the United Kingdom, and Poland. Users were served customized advertisements in their own languages, strengthening both brand visibility and engagement performance.

Real-World Behavior Transformed into Digital Performance

Thanks to the Geofencing technology used in the project, the campaign moved beyond traditional demographic targeting models. The strategy focused not only on who the users were, but also on which events they attended, where they spent time, and what kind of experiences they were part of.

This approach enabled far more accurate contextual targeting, particularly within the luxury hospitality segment and among high-potential audiences.

Campaign Results Drew Attention

The performance data achieved during the ITB Berlin Geofencing campaign revealed remarkable results:

• Over 1 million ad impressions
• More than 65,000 reach
• Exceptionally high click-through volumes
• CTR performance exceeding industry benchmarks

Particularly in the United Kingdom and Türkiye markets, the strong engagement rates clearly demonstrated the effectiveness of location-based advertising models for premium audiences.

“In the New Era, Data Begins in the Physical World”

Commenting on the project, IQUEEM Founder Berkun Meral stated that Geofencing technology offers a next-generation media buying model for premium brands.

Meral noted that while digital advertising has long focused on users’ online behaviors, physical-world movements have now become an equally powerful source of data.

He emphasized that insights such as which events a person attends, where they spend time, and what experiences they participate in can sometimes provide far more valuable intelligence than traditional demographic data. He also highlighted that Geofencing technology will offer major advantages for brands, especially in the rapidly growing cookieless advertising landscape.

The Next Focus: Premium Global Events

Following the pilot project carried out during ITB Berlin, the focus has shifted toward high-profile events around the world.

Location-based advertising technologies are expected to play an increasingly important role, particularly for sectors such as:

• Luxury hospitality
• Automotive
• Real estate
• Premium lifestyle brands

According to industry experts, as cookieless advertising technologies continue to expand, data models based on real-world consumer behavior will play a defining role in the future of digital marketing.