How NG Phaselis Bay Increased Booking Searches by 53.7% with IQUEEM

NG Phaselis Bay’s long-standing digital partnership with premium performance marketing and branding agency IQUEEM stood out with strong growth in booking engine performance during the 2026 summer season.

Between June and August 2026, price and availability searches on NG Phaselis Bay’s booking engine increased by 53.7% compared to the same period last year. During the same period, the total number of searched room nights increased by 67.3%, from 211 to 353.

The results reflected not only an increase in overall search volume, but also a broader distribution of searches across different markets and a rise in searches for longer stays.

Booking Searches Increased by 53.7%

Between June and August 2026, price and availability searches on NG Phaselis Bay’s booking engine increased by 53.7% year-on-year.

The strategy focused on directing users with strong booking intent to the hotel’s own digital channels in the right markets. Market-specific search behavior and booking engine data were analyzed together, allowing media plans and communication strategies to be continuously optimized.

Triple-Digit Search Growth Across Four Markets

The increase in booking searches was not limited to a single market. Between June and August 2026:

• The Netherlands: +340.5%
• Kazakhstan: +306.4%
• Germany: +204.7%
• United Kingdom: +134.8%

Turkey, one of the hotel’s highest-volume markets, also recorded an 83.6% increase.

While Turkey and Germany accounted for a significant share of the overall increase in searches, the Netherlands and Kazakhstan stood out with the strongest percentage growth.

Brand Searches Increased by 11.2% While Destination Searches Remained Flat

The improvement in NG Phaselis Bay’s digital performance was also reflected in brand searches.

According to Tourvisor data, between June and August 2026, Russian package tour searches for Turkey increased by 8.4%, while searches for Kemer remained almost flat at +0.2%.

During the same period, NG Phaselis Bay brand searches in Russia increased by 11.2%.

This means the hotel’s brand search growth outperformed both Kemer and the overall Turkish market during a period of limited growth in destination searches.

Searched Room Nights Increased by 67.3%

The increase in overall booking searches was accompanied by a significant rise in searched room nights.

The total number of searched room nights increased from 211 to 353, representing a 67.3% increase.

The fact that room-night growth exceeded the overall increase in searches indicates that users were searching for longer stays when checking prices and availability.

A Long-Term Approach to Digital Growth

The partnership between NG Phaselis Bay and IQUEEM is built on a long-term digital growth strategy that began before the hotel opened.

Mutlu Sağsözlü, Cluster Sales & Marketing Director at NG Phaselis Bay, commented on the partnership:

“The results NG Phaselis Bay achieved during the 2026 summer season are backed by our long-term approach to digital growth. We started our advertising activities with IQUEEM five months before the hotel opened its doors, in November 2020. This allowed us to establish a strong digital demand foundation for the brand before welcoming our first guests in April 2021.

Our key objective for NG Phaselis Bay has always been to grow demand across different geographies in a balanced way, rather than relying on a single market. The increases recorded in the Netherlands, Kazakhstan, Germany and the United Kingdom during the same period demonstrate the strong response to our long-term market diversification strategy.

With IQUEEM, we evaluate each market based on its own search and booking behavior, bringing the experience offered by our brand together with the right content and media strategy. The results we see today are not the outcome of a single-season campaign, but of a partnership that began before the hotel opened and has continued to evolve ever since.”

From Data to Strategy

The results achieved with NG Phaselis Bay demonstrate the value of combining digital performance with long-term brand investment, market diversification and continuous optimization.

With a 53.7% increase in booking searches and a 67.3% increase in searched room nights during the 2026 summer season, the results reflect a data-driven approach that brings the right markets, users and digital channels together.

At IQUEEM, our focus in the long-standing partnership with NG Phaselis Bay is to turn brand visibility into measurable booking engine results and continuously strengthen this performance.